About
Hockey analysis built through data, video, and context.
NBI Hockey is a platform for research-driven hockey analysis, player evaluation, team analysis, and original data projects.
About NBI Hockey
NBI Hockey was created to provide hockey analysis that goes beyond traditional box score statistics. The goal is to combine data, video, and contextual understanding to evaluate players, teams, trends, and roster construction in a way that is both accessible and detailed.
The site serves as a home for written analysis, original research, and future model-driven tools. As NBI Hockey grows, the platform will expand into player ratings, team ratings, dashboards, rankings, and transparent methodology pages.
Founder
George LaFleche
George LaFleche is a Brock University Sport Management graduate and incoming Master of Sport Management student focused on hockey operations, analytics, and player evaluation.
Building a hockey analytics path
George’s hockey experience has developed across team operations, player analysis, video work, and data reporting. His path began with the Winnipeg Freeze, supporting game day operations, live stream filming, ticketing, and online scoring.
He later served as Head of Analytics for the Winnipeg Bruins U18 AAA program, creating game and player reports, using InStat data, and building visualizations for coaching staff. He then led the analytics department for the Niagara North Stars U18 AAA program, overseeing live tracking and post-game reporting.
At Brock, George has worked with the Brock Badgers men’s hockey analytics group, supporting video analysis, data evaluation, and data collection tools designed to provide coaching staff with clearer outputs.
Hockey experience
Brock Badgers Men’s Hockey
Analytics
Supported the analytics team through video analysis, data evaluation, and streamlined data collection processes for coaching staff.
Argonaut Hockey
Hockey Operations Intern
Conducted league, team, and agency research to identify development pathways, roster needs, player comparables, and placement opportunities across North American and European markets.
Niagara North Stars U18 AAA
Head of Analytics
Led an analytics group responsible for live game tracking, real-time insights, and post-game reports used to support coaching decisions.
Winnipeg Bruins U18 AAA
Head of Analytics
Created game and player reports, developed visualizations, and helped coaching staff use performance data in player development and game preparation.
Sport Manitoba
Marketing Intern
Supported community sport programming, marketing, and KidSport events, including the Nic Demski Football Camp, which helped raise over $10,000 for low-income families in sport.
NHL All-Star Game
Brand Ambassador
Helped manage fan traffic, guest interactions, and Stanley Cup photo experiences at a premier NHL event.